Be bold.
I'm an Advisor and Chief Marketing Officer, ready to
help you scale your business.
With over 18 years of experience in entrepreneurship, marketing and the creative industries, I'm a business-minded leader with a unique mix of skills and experiences to help take your business to new heights.
Enter Bold Perspective - a name inspired by my 4-pillar approach: Assured, Creative, Considered and Strategic.
I help small to medium sized businesses grow and achieve their goals through strategic and operational expertise, with a marketing emphasis. I provide an un-biased, 360 view of your business and work closely with you to break down challenges, think outside the box, and focus on the priorities to achieve scale. Learn more about my areas of expertise
After running my own creative design and brand agency for over 6 years, I became Co-founder and CMO of UNiDAYS, an award-winning high-growth SaaS business that scaled to be a global leader in student marketplaces and digital verification, forming a new category in the process. I enabled UNiDAYS to acquire huge consumer audiences and attract hundreds of leading commercial partners in numerous verticals, including Apple, ASOS, McDonald's and Spotify, resulting in annual revenue of over £11m.
I am a passionate supporter of good causes and since 2017 I have driven growth in the not-for-profit sector, establishing new revenue streams, leading brand growth and implementing digital programmes to accelerate demand and build thriving communities. I also work with selected social impact organisations through non-executive director roles.
ASSURED CONSIDERED
CREATIVE STRATEGIC
Fellow member of The Chartered Institute of Marketing (FCIM)
I utilise all of my experience and knowledge to help your business and teams within it, working on a day-rate basis for whenever my support is needed, or on a continuous arrangement. I can also operate on a fractional basis, 'plugging-in' to your business for the longer term, just for a specific project, or in a Board role capacity.
Reach out to me today or read more about how I work in this blog.
